Department of BAMMC began in 2004 as the BMM Department offering the course which was then known as Bachelor of Mass Media under the guidance of Mrs. Aarti Kolhe, the then BMM Co-ordinator, and Mrs. Neeraj Kumar as a full-time faculty with the Department. The latter took over as the BMM Co-ordinator in the year 2007 until her retirement in 2021. Dr. Mrs. Meenal Ambavane was appointed as the BAMMC Department Co-ordiator in the Academic Year 2021-2022. Under the guidance of these faculties, the BAMMC Department has seen elemental development and inception of Annual Department Events like Aarambh (2005), Konnect (2006), Colosseum (2007) and MOKSH (2010 to Present).

• The programme promotes critical thinking and problem-solving abilities by encouraging students to analyze business problems, interpret results, and apply appropriate solutions.
• Research-related skills such as searching, organizing, evaluating, and presenting relevant information are integrated into various courses to strengthen analytical capabilities.
• Ethical awareness and moral reasoning are emphasized to help students recognize unethical practices and promote responsible behaviour in business and society.
• In addition, the curriculum has been encouraging students through assignments and independent studies.
• Course Outcomes are carefully aligned with Programme Outcomes to ensure that each course contributes to the overall development of knowledge, skills, and professional competence.

• Bachelor of Arts in Multimedia and Mass Communication
• The 3-year UG course in BAMMC has been designed to train and equip students with the ability to research, study and creatively present information over different channels of media. Through the 3-year curriculum of BAMMC, students will be trained to communicate effectively through communication channels like television, radio, newspapers, internet and much more. Moreover, the curriculum will be unique across mass media colleges in India, where students will be able to uniquely instil qualities and expertise in different areas of media.
• Certificate Course in Defence Journalism
• This course offered by the BAMMC Department in affiliation with FINS (Forum for Integrated National Security) focuses on Programmes, Policies and Activities of the ministry and armed forces, and analyse the various angles of the stories, and to identify the subjects, formations and activities covered by journalist in peace and war times and analyse the levels of the disbursement of official press releases and information in other formats. The students will be trained in strategic thinking, journalistic skills, military history, media and military relations, and Nation’s war history over more than 30 learning hours.

For SYBAF Add on Course of TEL WIRC is being offered to the students for their overall skill enhancement.
For TYBAF Add on Course of Taxation and Stock Market to make the students precise on their investments and to know the Tax Provisions and Slabs.

The BAMMC Department conducts activities like lectures, practical assignments, workshops, and guest lectures, along with internships and live projects. It includes creative work in Advertising, Journalism, and Film & Television such as content creation, filmmaking, and student publications. The department also promotes participation in media events, competitions, and skill development sessions.

Mr. Prash Jagushte

Experience: 12 Years