Department of BAMMC began in 2004 as the BMM Department offering the course which was then known as Bachelor of Mass Media under the guidance of Mrs. Aarti Kolhe, the then BMM Co-ordinator, and Mrs. Neeraj Kumar as a full-time faculty with the Department. The latter took over as the BMM Co-ordinator in the year 2007 until her retirement in 2021. Mrs. Meenal Ambavane was appointed as the BAMMC Department Co-ordinator in the Academic Year 2021-2022. Under the guidance of these faculties, the BAMMC Department has seen elemental development and inception of Annual Department Events like Aarambh (2005), Konnect (2006), Colosseum (2007) and MOKSH (2010 to Present).
- The programmes offered consider media industries and their relationship to culture and society, and the understanding of how communication works, and emphasise the development of critical thinking, professional writing skills and effective oral communication.
- The majors offered prepare students for a wide variety of careers in business and industry, advertising, public relations and journalism, or advanced study.
- The programmes will equip the learners with professional skills essential for making a career in the Entertainment industry, Cinema, Television, OTT Platforms, Social Media Platforms, Press, News Channels, etc.
Bachelor of Arts in Multimedia and Mass Communication
The 3-year UG course in BAMMC has been designed to train and equip students with the ability to research, study and creatively present information over different channels of media. Through the 3-year curriculum of BAMMC, students will be trained to communicate effectively through communication channels like television, radio, newspapers, internet and much more. Moreover, the curriculum will be unique across mass media colleges in India, where students will be able to uniquely instil qualities and expertise in different areas of media.
Certificate Course in Defence Journalism
This course offered by the BAMMC Department in affiliation with FINS (Forum for Integrated National Security) focuses on Programmes, Policies and Activities of the ministry and armed forces, and analyse the various angles of the stories, and to identify the subjects, formations and activities covered by journalist in peace and war times and analyse the levels of the disbursement of official press releases and information in other formats. The students will be trained in strategic thinking, journalistic skills, military history, media and military relations, and Nation’s war history over more than 30 learning hours.
Upcoming: Master of Arts in Communication and Journalism (starts from Academic Year 2023-2024)
This programme combines both theory and practical that will help students learn and practice the important tenets of communication and journalism. Students are introduced to Communication, Media and Journalism related courses. The learning will also involve practical approach in each subject so as to train the students with hands on experience in journalism. The course will culminate with dissertations that involve continuous evaluation of thesis through appropriate research methodologies.
Bachelor of Arts in Multimedia and Mass Communication
Certificate Course in Defence Journalism (affiliated with FINS – Forum for Integrated National Security)
Upcoming: Master of Arts in Communication and Journalism
BAMMC Syllabus_FY, SY, TY: Click here to view
First Year
Semester I
- Effective Communication – I
- Foundation Course – I
- Visual Communication
- Fundamentals of Mass Communication
- Current Affairs
- History of Media
Semester II
- Effective Communication – II
- Foundation Course – II
- Content Writing
- Introduction to Advertising
- Introduction to Journalism
- Media, Gender & Culture
Semester III
- Electronic Media – I (Elective)
- Motion Graphics & Visual Effects – I (Elective)
- Corporate Communication and Public Relations
- Media Studies
- Introduction to Photography
- Film Communication – I
- Computers & Multimedia – I
Semester IV
- Electronic Media – II (Elective)
- Motion Graphics & Visual Effects – II (Elective)
- Writing and Editing for Media
- Media Laws and Ethics
- Mass Media Research
- Film Communication – II
- Computer & Multimedia – II
Semester V (Advertising)
- Copywriting
- Advertising and Marketing Research
- Brand Building
- Agency Management
- Consumer Behaviour
- Documentary and Ad Film Making
Semester VI (Advertising)
- Digital Media
- Advertising Design (Project)
- Brand Management
- Advertising and Sales Promotion
- Rural Marketing and Advertising
- Entertainment and Media Research
Semester V (Journalism)
- Reporting
- Investigative Journalism
- Business and Financial Journalism
- Mobile Journalism and New Media
- News Media Management
- Journalism and Public Opinion
Semester VI (Journalism)
- Digital Media
- Newspaper and Magazine Reporting (Project)
- Contemporary Issues
- Photo and Travel Journalism
- Fake News and Fact Checking
- Television Journalism
- “Best College” Trophy at “Pixel 2021” at NG Acharya College and 1st Prizes for Poster Making as well as Film Making
- BAMMC Department and Classroom Redecoration
- Launch of “Certificate Course in Defence Journalism” in affiliation with FINS (Forum for Integration National Security)
- Live Coverage of BAMMC Department Charitable Activity, “Secret Santa” by RJ Jeeturaj of 98.3 FM Radio Mirchi
- Upcoming: MOKSH 2023
Mr. Prash Jagushte
Experience: 12 Years- Students from the BAMMC Department participated in INT Competition and the Q TV Ekankika Spardha with the College Theatre Group and won 1st Prizes in both for their play “Ukali”.
Vinayak Gaikwad
Batch of 2008
Profile: Senior Reporter at BBC Marathi
Omkar Gokhale
Batch of 2013
Profile: Senior Legal Reporter at covering Bombay Hight Court and other judicial forums for India Express
Sushmita Bhadane – Patil
Batch of 2016
Profile: Assistant Producer & Reporter at News18 Lokmat
Ankita Patil
Batch of 2014
Profile: First Runner Up at Miss Beauty Universe 2020 & HR Generalist at Capita India
Pooja Mahimkar
Batch of 2014
Profile: Features Reporter at Bennett Coleman and Co. Ltd. (Times Group)
Viren Vesuwala
Batch of 2012
Profile: Senior Manager, Communications at White Rivers Media
Prithvik Kamble
Batch of 2012
Profile: Actor – Netflix Film “Class of ‘83”, Comedy Show “Maharashtrachi Hasya Jatra”, Maratbi Serial “Jaago Mohan Pyaare”
Siddhesh Pathare
Batch of 2010
Profile: Sports Nutritionist
Rohit Dhiwar
Batch of 2010
Profile: Director of Marathi Film “Nidraay”
Akshay Kadam
Batch of 2017
Profile: Won ₹25 Lacs at KBC Marathi
FACULTY
BAMMC Department Co-ordinator
18 Years in Computer Technology
Assistant Professor
2 Years in Multimedia and Mass Communication
Visiting Faculty
14 Years in Journalism
Visiting Faculty
11 Years in Film Making and Production
Visiting Faculty
3 Years in Journalism
Visiting Faculty
12 Years in Journalism
Visiting Faculty
16 Years in Advertising
Visiting Faculty
19 Years in Commerce and Advertising
Visiting Faculty
7 Years in Visual Effects and Motion Graphics
